Yet another issue is the way maize dominates the ‘food’ market. If there’s enough maize, there’s enough food in the country.
ZIMSOFF wants to approach its entry into value addition and marketing in a careful and considered way. The first step will be to conduct a mapping exercise to get a very good picture of the current food value addition and marketing issues in Zimbabwe today, linked to the way trends are moving. This will mean hiring consultants who see things with a food sovereignty lens to carry out this exercise.